UNiTE partnered with Making Kids Matter to create service-oriented design solutions which included their logo, stationery, "swag" and web for the youth centered non-profit.
Making Kids Matter approached us with the idea of partnering together after hearing about our desire to work with members of the community who are making a positive impact. Their goal is to dismantle the current stigma of group homes as it stands. They have an amazing structure in place in order to assure their success as an organization and community centered business. We developed a strategy and design solutions that speaks to their mission, purpose and highlights the work that they are doing.
The solutions that we created for MKM were not only intentional, they were also rooted in research and study. The goal was not simply to keep viewers, readers, and prospective clients engaged. We want others to desire to act and get involved with the mission at hand. Often times"swag" is a great way to cause intrigue and make someone want to know more about the company, person, or organization behind the brand. We sought to outfit MKM with more than just pretty graphics.