UNiTE partnered with 808 Drum Kits to create dynamic brand solutions which included their logo, packaging, "swag" and product design for the percussion based company.
808 Drum Kits goal is to provide an immersive experience for their customers. From the minute the customer's receive their package, they should be excited about what all the kit has to offer them. Our goal was to come up with solutions that bring the products to life and offer a luxurious experience to the customers/ users. A very bold pink permeates the brand. The brand exquisitely compliments this upcoming company that promotes beats that knock and leave a lasting impression on the listener(s).
What is a brand without swag nowadays? 808 wanted to afford their customers opportunities to proudly show off their new favorite music company. T-Shirts, drawstring bags, equipment bags, stickers, etc. all are featured components of the brand and include the company's logo. Our research provided us vital insight about our target audience's desire to represent their favorite music company's through wearing and using merchandise that is adorned with the company's logo and brand colors.